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How fast do your people receive your emergency cancellations and time-sensitive announcements? Too late to make a difference? For example: Your people show up to an event because they did not know it was cancelled. Or they arrive at 9 am to something that was rescheduled to 11 am - again, because they didn’t know. ...
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In times of national or international crises, our faith is tested. At the same time, though, an opportunity presents itself where those who are attending church but wavering or those...
Phone Systems For Churches And Ministries
Can we talk enough about the importance of guest follow-up? Before we look at a case study of how one church is handling this, let’s check out some very recent information about this topic. Recent information Yvonne Gentile is the co-author (with Debi Nixon) of the book, The Art of Hospitality Implementation Guide. Ms. Gentile identifies three key principles in an effective guest follow-up methodology: correct timing, a human connection, and the right level of friendliness. Correct timing The data appears to show that following up with a first-time visitor...
Reduce Communication Cracks
Some churches have a landline and then one or more mobile numbers. It is estimated that every day, 150 million texts are sent to non-mobile numbers. How many are reaching...
Reduce Communication Cracks
You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally...and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this case study with Greg Cronin, Teams Pastor at Bayside Church in Woodland, CA. What Bayside Church usually did Greg shared: “Before PastorsLine, we communicated via Sunday morning announcements & bulletins, direct text messages from pastors...
Moving People from Broadcast to Baptism
Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it’s “evangelism”. It’s reaching people for...
How to Turn Church Emails into Automated, Communication Powerhouses
Don’t let the ‘lower-than-text open rate’ put you off. Email for churches is very much alive, well, and super useful. If your church is using email as your main tool to communicate with your congregations, it is time to reconsider. Most of your audience simply does not open your emails. Texting, with its 98% open rate, should be your primary digital communication tool. However, email should definitely be part of your ‘and’ digital strategy. Here’s why... Segmented engagement Email shines when churches use it for highly-targeted content that really adds...
Pastors and Leaders: Just like Mark Cuban, You Can Take your Accessibility to the Next Level
Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he...
How to Exponentially Increase your First-time Visitor Return Rate
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked really well. Before we dive deeper into what he did and why it worked, let’s set the scene... Your church’s welcome and welcome center are both huge parts of your guest services package, but they...
Case Study: Filling in your Church’s Communication Cracks
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children....
Interview: Encouraging Brand New Guests Through Your Front Doors with Texting
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship to see how PastorsLine has been able to help. Before PastorsLine: Relative newbies but catching on quickly Grace Fellowship joined PastorsLine last summer. Before that, they had only been using CCB and communicating with email...
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