Category: communicate
Solving the “I never heard about that” Communication Gap
By Anne Heath | February 15, 2020
You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally…and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this…
How to Exponentially Increase your First-time Visitor Return Rate
By Jason Alexis | November 27, 2019
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked…
Case Study: Melissa McGurk, Perrysburg First United Methodist Church
By Anne Heath | July 8, 2019
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children. Successfully running all these important missions depends on communication: people need to know what’s on offer as well as where to be, what to do,…
Case study: Sarah Poindexter and Leona Njoku-Obi, The Bay Church
By Anne Heath | February 8, 2019
Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND strategy in action. A short while ago, I spoke with Sarah Poindexter and Leona Njoku-Obi of The Bay Church (formerly Calvary Temple Church) in Bay…
Case study: Justin Carter, Cornerstone Christian Church
By Anne Heath | January 20, 2019
A short while ago, I had a lovely chat with Justin Carter, Lead Minister at Cornerstone Christian Church in Eau Claire, WI. Justin has been with the church and as their lead minister for 8 years. It was very interesting to hear how Justin is using PastorsLine especially during emergencies. I asked Justin to tell…
Minimizing headaches when working with a volunteer team
By Jason Alexis | June 14, 2018
I can’t say working with a paid staff is easier, but the challenges of working with a volunteer team at your church can be unique and demanding. Even at churches with paid staff, there are dozens of people who volunteer that might be organized into teams. The unique challenges are usually the same. As the…
How to make the most of SMS for VBS
By Jason Alexis | June 3, 2018
Many of you are hard at work on the fast-approaching VBS season. Whether a fully paid, subsidized or free series of events, VBS is a very big deal. In her article on the website, Facts and Trends, Sara Shelton informed: “Churches that used LifeWay VBS material reported more than 2.5 million people enrolled in VBS”.…
Text Evangelism Part 2
By Jason Alexis | April 29, 2018
Everything You Need to Know About Text Evangelism (Part 2) So, text messaging. Can this be an evangelistic tool? Well, let’s find out. Jason Alexis, digital disciple, church communication director, and co-founder of Pastor’s Line tells his experience with text evangelism and how it can impact your ministry. New? Free Signup! How does it work?…
Text Evangelism Part 1
By Jason Alexis | April 22, 2018
Everything You Need to Know About Text Evangelism (Part 1) Imagine using text to bring your church members together, stay in touch with visitors, and initiating Bible study. Jason Alexis, digital disciple, church communication director, and co-founder of Pastor’s Line tells his experience with text evangelism and how it can impact your ministry. New? Free…
SMS text messaging, short and long codes explored
By Jason Alexis | February 14, 2018
There’s a lot of discussion about which of the two opt-in choices is better—shortcodes or longcodes. Just in case you are new to all this… Members and visitors must opt-in to be able to receive text messages sent by service providers. To do this, most service providers use what are called ‘shortcodes’ or ‘longcodes’. Shortcodes,…