Communication Strategy

Reopening your church? Use this phased, 3-action “Back to Church” Communication Strategy

By Jason Alexis | May 25, 2020

In most states, churches are planning to reopen in some form. There are many good resources online which give advice and inspiration about the content of the first, physical get together in quite a while. Or you may have your own ideas about the direction you want to take. In this blog, however, we’ll focus…

Business woman working in office. Woman talking on Landline phone.

Discover the advantages of a one-number, communications HUB: your text-enabled church landline

By Jason Alexis | May 22, 2020

Picture a church in which: The pastor and several church staff have all shared their mobile phone numbers with their ministry. Church members get confused about which number to use when. Quite often, the pastor and staff receive texts/calls which they need to redirect to the relevant people. Since people are used to texting, they…

lightstock_355162_medium_user_2958929

4 ideas for maxing ur txting characters 2 minimize ur msg costs

By Jason Alexis | April 24, 2020

At the moment (posted during the COVID-19 pandemic), your church might be texting more than usual…and that’s a good thing. Text messages can go a long way to keeping your flock feeling cared for and connected. Yet, more texts mean using more messaging credits. Though a system like PastorsLine allows you to send up to…

Case Study: Filling in your Church’s Communication Cracks

Case Study: Filling in your Church’s Communication Cracks

By Anne Heath | July 8, 2019

Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children. Successfully running all these important missions depends on communication: people need to know what’s on offer as well as where to be, what to do,…

Interview: Encouraging Brand New Guests Through Your Front Doors with Texting

Interview: Encouraging Brand New Guests Through Your Front Doors with Texting

By Anne Heath | April 19, 2019

Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship…

image-499039971

Bulk Text Messaging for Churches: Best Practices

By Jason Alexis | January 24, 2019

To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating? Well, let’s have a look at the reason behind this. Out of all the modes of messaging, text messages have an incomparable opening rate—98% as…

Clock

Interview: How Michelle Dyke of Real Life Church is saving time with PastorsLine multi user functionality

By Anne Heath | November 27, 2018

It was my pleasure to speak with Michelle Dyke of Real Life Christian Church in Orlando, Florida. Michelle (a former Actuary) shared that once, she considered herself a Christian who “believed in God but didn’t believe in going to church”.  However, a life-changing life event made her feel lost, and she began looking for a…

pastorsline Background

How to make the most of SMS for VBS

By Jason Alexis | June 3, 2018

Many of you are hard at work on the fast-approaching VBS season. Whether a fully paid, subsidized or free series of events, VBS is a very big deal. In her article on the website, Facts and Trends, Sara Shelton informed: “Churches that used LifeWay VBS material reported more than 2.5 million people enrolled in VBS”.…

short and long codes explored

SMS text messaging, short and long codes explored

By Jason Alexis | February 14, 2018

There’s a lot of discussion about which of the two opt-in choices is better—shortcodes or longcodes. Just in case you are new to all this… Members and visitors must opt-in to be able to receive text messages sent by service providers. To do this, most service providers use what are called ‘shortcodes’ or ‘longcodes’. Shortcodes,…

Church SMS Text Messages

Automated Messages Workflows

By Jason Alexis | February 5, 2018

Easter is fast coming up and we’re sure you’ve already started planning/organizing for this important church celebration. Easter is one of the most attended weekends for Christian churches—many being people who haven’t been in church for a while. We know the unchurched or used-to-be-churched are most receptive around Easter (and Christmas). So you invest money…