Category: Communication Directors
Case study: Bonnie Keith, Moncton Wesleyan Church
By Jason Alexis | February 12, 2021
Does this sound like your church? Bonnie Keith (Connections, Missions, & Outreach Ministry Assistant of Moncton Wesleyan Church) shared that in their church: “Before signing up for Pastorsline we were emailing and calling but not getting the results we had hoped for with either. Emails remained unopened and calls were not being answered. In the…
Texting Can Resurrect the Easter Story
By Jason Alexis | February 6, 2021
What’s your church doing for Easter? It might seem strange to be thinking about it so early, especially in view of the rapidly-changing landscape due to COVID-19. Yet, we know that Easter is a holiday many people connect with and observe. In addition, Easter is a timeless reminder of the power of Jesus. The potential…
Case study: Humberto Hilario, Iglesia Cristiana Buenas Nuevas
By Jason Alexis | November 17, 2020
Here is a silver lining story shared by Associate Pastor Humberto Hilario of Iglesia Cristiana Buenas Nuevas. It shows how the right communications platform can engage 95+% of your church members Up to the time the clouds rolled in, their church communications were “in-person (mostly) or WhatsApp/messaging for some groups. We had no communications plan…
Case study: Liz St. George, Cornerstone Church
By Jason Alexis | October 19, 2020
It’s not useful if you don’t know how to use it. Something is only great if you are comfortable using it, right? That’s why it was wonderful to hear about the experience of Liz St. George, Administrative Assistant at Cornerstone Church. Liz shared that the support she received from PastorsLine made all the difference. Before…
How to Create an ‘AND’ Strategy for your Weekly Paper Church Bulletin
By Jason Alexis | September 12, 2020
In this age of “e” everything, it often feels really progressive to scrap the weekly paper church bulletins and replace them with something digital and ‘modern.’ In fact, in our experience, most churches we work with are traditional, contemporary, or both, adapting some of the modern digital tools and strategies at a slow pace. Force-fitting…
The “Ultimate” Texting in Church Guide to long codes and shortcodes
By Jason Alexis | June 1, 2020
UPDATE (January 19, 2023)…Since this blog was written, the A2P 10DLC system number protocol came into being in the U.S. Briefly, this protocol is a way to register 10-digit long codes in order to keep spam to a minimum. This article has been updated to reflect that change. Read on to find out more about…
Reopening your church? Use this phased, 3-action “Back to Church” Communication Strategy
By Jason Alexis | May 25, 2020
In most states, churches are planning to reopen in some form. There are many good resources online which give advice and inspiration about the content of the first, physical get together in quite a while. Or you may have your own ideas about the direction you want to take. In this blog, however, we’ll focus…
4 ideas for maxing ur txting characters 2 minimize ur msg costs
By Jason Alexis | April 24, 2020
At the moment (posted during the COVID-19 pandemic), your church might be texting more than usual…and that’s a good thing. Text messages can go a long way to keeping your flock feeling cared for and connected. Yet, more texts mean using more messaging credits. Though a system like PastorsLine allows you to send up to…
Case study: Chad Germany, Ask4Nations
By Jason Alexis | April 1, 2020
A big topic these days is how can you end pastoral communication frustration by increasing your church signup rate? Perhaps… People are physically sitting in your church, listening to your sermon. Some of them are first-time guests. Some are church members. You have just told them about an upcoming Bible study series, and you would…
Case study: Merlin Cochran, Journey with Jesus Ministry
By Jason Alexis | March 26, 2020
A lot of people are texting. That makes sense since texting is the fastest opened, most read, and most responded to form of communication today. In this article, we are going to show you why this was important for Merlin Cochran (our case study below). In other words, by all means text, but don’t forget…