Category: People
Are you using texting in churches? Here are top 3 things you should already be doing
By Jason Alexis | February 14, 2017
If you are already using texting, then you are probably already doing these 3 things. If you are new to using texting, here are the top 3 activities most churches should be doing to get started. I. Sharing Sending emergency updates, news updates and newsletters: One of the main reasons for using SMS messaging is…
Text vs. Email vs. Push
By Jason Alexis | January 24, 2017
Many pastors, church leaders and ministers face the same problem: how to quickly communicate important information to your entire congregation. In the past, there were easy, straightforward solutions. You could send something in the mail, hand out a note at church, or call people. There was a time when writing a letter was the easiest…
So, texting in churches? Where are we now?
By Jason Alexis | January 24, 2017
You’ve most likely heard A LOT about including text messaging as part of a church communications plan. Some of what you’ve heard is in favor of including texting and some is against. It can seem a bit confusing. As a result of the confusion, You might not be using text because you mistakenly think it…
10 Tips for zooming into online church meetings (Part I)
By Jason Alexis | December 20, 2016
Part II: Why and how your church should use Zoom to live stream your church services, especially in emergencies Why do you hold church meetings? To transfer information? Consider texting or sending an email instead. To socialize? Nice, but team-building activities are more effective…and more fun. That leaves situations where you and your church team…
Church Data capture (FKA Autoresponder): chat bots that boost communication
By Jason Alexis | November 21, 2016
We share your communication challenges. Having been a church communicator, I’ve been there, trying to make contact, whether it’s a first-time chat with guests or sending relevant information to existing members. We have seen that the best communication strategy is to have a variety of options which can be suited to your audience. So, paper…
Turning “On” your Offline Church
By Jason Alexis | January 20, 2016
What’s next in the world of churches, marketing and technology in 2016? Two words: Church Online. Not to be confused by the phrase ‘Online Church’. Keep reading… You may have heard the term Online Campus and you’re likely to have heard the phrase ‘Internet church’, as well. Many top churches have already set the tone…
Case Study: UBC Makes Effective Use of Text Messaging to Reach Its Congregation
By Jason Alexis | January 11, 2016
Over the past decade, United Baptist Church (UBC) in Hempstead, NY has been developing a digital communication strategy, to grow their church. Their main communication channels include a mobile app, a website and a Facebook page. They also utilize the PastorsLine (formerly crossMRKT) text messaging service. When Pastor Sedgwick Easley first arrived at UBC, the…
Case Study: Pastor Richie Halversen Uses Text Messaging to Spread the Gospel in a Mobile, Social and Global World
By Jason Alexis | January 6, 2016
Pastor Richie Halversen is a dynamic preacher and caring pastor at the College Drive Church and its plant, the Ridge. These are Seventh Day Adventist congregations located outside of Jackson, Mississippi. When it comes to communications technology, Pastor Richie believes that it is of the utmost importance when spreading the Gospel in today’s world. He…
Texting vs. E-mail, in the pocket or on the desktop
By Jason Alexis | December 29, 2015
There was a time when writing a letter was the easiest way to communicate with family and friends all over the world. Then, the computer was developed. E-mail was one of the selling points of the computer, along with all the glitzy programs and games, but not everyone had a computer. Nearly everybody had a…
How to roll out an effective Text subscription campaign & Rules you should follow
By Jason Alexis | November 18, 2015
Once you have purchased or subscribed to a SMS service, your members and visitors can easily agree to accept messages from you or opt-in to your service. You are not allowed to simply enter in a batch of phone numbers into the application and send out messages, because that is considered spam and is not allowed…