Category: Case Studies
How to Start a Prayer Chain and Set it Up Digitally
By Jason Alexis | April 22, 2020
In Matthew 6, Jesus teaches the people how to pray. Those of us who pray this way, know firsthand the power of prayer, and since we know it, we want to use this power to help others in need. Why a prayer chain? Prayer Chains, as you already know, satisfy our human need to connect…
Case study: Chad Germany, Ask4Nations
By Jason Alexis | April 1, 2020
A big topic these days is how can you end pastoral communication frustration by increasing your church signup rate? Perhaps… People are physically sitting in your church, listening to your sermon. Some of them are first-time guests. Some are church members. You have just told them about an upcoming Bible study series, and you would…
Case study: Merlin Cochran, Journey with Jesus Ministry
By Jason Alexis | March 26, 2020
A lot of people are texting. That makes sense since texting is the fastest opened, most read, and most responded to form of communication today. In this article, we are going to show you why this was important for Merlin Cochran (our case study below). In other words, by all means text, but don’t forget…
Case study: Cotter Johnston, Bay Short Community Church
By Jason Alexis | March 5, 2020
Can we talk enough about the importance of guest follow-up? Before we look at a case study of how one church is handling this, let’s check out some very recent information about this topic. Recent information Yvonne Gentile is the co-author (with Debi Nixon) of the book, The Art of Hospitality Implementation Guide. Ms. Gentile…
Case study: Zac Page, Templeton Hills Seventh-day Adventist Church
By Jason Alexis | February 21, 2020
Some churches have a landline and then one or more mobile numbers. It is estimated that every day, 150 million texts are sent to non-mobile numbers. How many are reaching your church landline…and thus, being missed? Having several mobile numbers can be confusing for people—which to call when? In short, multiple church numbers can cause…
Solving the “I never heard about that” Communication Gap
By Anne Heath | February 15, 2020
You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally…and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this…
Moving People from Broadcast to Baptism
By Jason Alexis | January 25, 2020
Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it’s “evangelism”. It’s reaching people for Christ using the contemporary tools available and a GO approach vs a “let’s wait until they come” attitude. If that’s true, then digital evangelism is…
How to Exponentially Increase your First-time Visitor Return Rate
By Jason Alexis | November 27, 2019
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked…
Case Study: Melissa McGurk, Perrysburg First United Methodist Church
By Anne Heath | July 8, 2019
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children. Successfully running all these important missions depends on communication: people need to know what’s on offer as well as where to be, what to do,…
Case study: Ronee De Leon, Grace Fellowship
By Anne Heath | April 19, 2019
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship…