Skip to content

Why most guest follow-up systems fail

and how PastorsLine helps fix this


You see, your digital strategy involves being intentional in the way you share
Jesus with people digitally. Hence, a ‘one-size fits all’ isn’t intentional OR strategic.
So, here’s how we are fixing this: 

Your weekend services are too important to let any new guests fall through the cracks.

Let us help you reach more guests by adding our Digital Connect Texts to your service this weekend.

The PastorsLine proven system helps you connect and follow-up with first-time visitors using two important principles involved in human interaction.

big-oneSmart personalized automation through data capture, grouping/tagging, and integration.

The whole idea is to digitally reproduce a natural conversation. So, when guests opt-in, the system automatically captures and merges-in their personal contact details (name, email, etc.) for a more natural communication that promotes conversation.

When we speak face-to-face, we try to communicate what our listener wants to hear, not what we THINK they want. Tagging does this by going beyond just grouping contacts. It also includes creating broader groups of contacts to help you segment your list and communicate what your audience wants.

To continue the conversation, PastorsLine also integrates with other church solutions which you are probably already using (MailChimp, digital newsletter, church management platform, etc.) so you don't have a drop in communication between your church’s digital tools


Personal, authentic
dialogue using a unique
but familiar local phone number.


Forget digital connect cards, let’s talk about connect texts. PastorsLine keeps the conversation going with texts (not links) via a local unique number. Short codes are great for quick, easy opt-ins to connect with what’s happening at the moment (incoming) but isn't always going to promote dialogue -- build relationships. Local numbers give a more human, less spammy experience (outgoing). This means that our super slick interface gives your local team the ability to communicate on a daily basis using the same interface they are already accustomed to.

At PastorsLine we’ve got our eyes on the here and now...AND the future.
We believe that digital tools should help your church do what you need to do now; that these tools should be based on best practices and current church needs.

We also think that clients shouldn’t be able to outgrow their digital platforms; instead, digital platforms should develop and adapt so clients don’t have to keep switching tools.


PastorsLine helps humanize your guest follow-up flow.


The ‘one-size fits all’ follow-up approach no longer works because
the text messaging market has matured and people are not really impressed with mass text marketing from churches. Hence, texting is becoming like emails where people are taking back the control over what they receive and respond to.

Automation and personalized automation aren’t the same.
One is spammy, sending a preset one-way form of communication. The other uses data, actions and feedback to connect with your first-time visitors in the most natural, social way possible. Chances are, if you are planning to use, or are using, a scheduling approach, you are not connecting naturally with more of your first-time guests and failing to scale the personal touch Jesus has given us as an example.

autoresponder in inbox

There’s really no excuse anymore for impersonalization.
Using data tagging and integration, connect texts are like the texts you send your friends, not impersonal messages that feels like a someone is shouting at you. Our system captures essential information such as the name and email. Then, you can devise a PastorsLine follow-up campaign or send this data over to your current church management system and use their process.


Digital connect texts are where you can capture follow-up data via text without having to send your guests or members to a link (digital connect cards). In our experience, digital connect texts see higher engagement as they mirror exactly the way people communicate on their phones.

Here is an example how a personalisation tweek makes all the difference

Your church

Hi Jason, we are having a special service this weekend and I would love to have you join us?

Hi, thank you!

Higher response. Instant RSVP. More likely to attend!


This message will get much higher response than this one.


Your church

We are having a special service this weekend and I would love to have you join us?

Ignores blast . Uncertain RSVP. Less likely to attend.

And here is how easy is to do do it in our system:

Hi [First Name], we are having a special service this weekend and would love to have you join us

You can use merge fields to make one message feel special for every user even if you are sending to thousends

PastorsLine is not out to ‘recreate the wheel’ and be all things for all purposes. We prefer to be streamlined, doing what we do best and letting other systems do the same.

For example, when a guest subscribes to your list by texting JOIN to xxx-yyy-zzzz, we not only can collect and store their name, email and phone number in a conversational way, we can ALSO send that info to your email newsletter system, Church Management System (ChMS),etc. Syncing the contact details from your email newsletter system or ChMS is also a great way to merge data you have already collected and continue to build that future member’s profile. We plan to aggressively integrate with solutions that are in high demand.

An example of tagging is adding a ‘prayer’ tag to those who mention that need. Then, you can follow-up with “Need prayer?” to just those tagged contacts. However, tagging is much more. It also allows you the option to segment your list and never blast. 10 first-time guests do not necessarily mean 10 people who need Bible study. Sending to all 10 may turn off a significant percentage. With tagging, you can segment each conversation into details that your team can use to better engage. The end result? Fewer ‘spammy-feeling’ messages. Additionally, PastorsLine can send those tags over to your other communications systems as well.

More about personal, authentic dialogue using local unique phone numbers.

When first time guests opt into your keyboard, they don’t have to click on a link. Using text means that digital connect cards always happen through text, never through links.

Some company offers short codes like 79000 or 41414. As their name implies, short code lengths makes them easier to remember. Also, you can also send high volumes of messages without overloading the cell phone system. The timeframe is also fast - about a million messages in 5-10 seconds. However, these messages are subject to more TCPA restrictions. Also, unsubscribing from the shared number is an unsubscribe from everything.


Long codes are used for the continuing relationship for three important reasons:

  • Long codes rarely send spam.
  • Long codes include a local area code which is associated with a more human, personal experience.
  • The ‘human at the other end’ feeling encourages people to respond—give answers, ask questions, etc.

Our interface offers a comprehensive, digital relationship solution.

And, a better-designed system that promotes good conversation means a better follow-up process. You can not have a proper dialogue if both parties aren’t tooled to do so. Our system focuses on both ends of the communication cycle and allows your team to communicate effectively without the hassle (as well as make your subscribers experience hassle-free and least confusing).


Pay a bit more for better hospitality? Crosspointe Alliance Church thinks it is worth it.

By Jason Alexis | April 10, 2022

How “extreme” is your church hospitality? Before we get into what this is and how to achieve it, let’s chat a minute about hospitality itself. Why does hospitality matter? To get some perspective, think about services you use such as car mechanic, supermarket, dentist, coffee shop, etc. Why do you keep going back time and…


Case Study: How Eric from SALT went from reaching dozens to thousands while using PastorsLine and a text strategy

By Jason Alexis | March 4, 2022

What if… Your organization started as one thing…and then changed to something completely different. When you began, you were using PastorsLine for your bulk texting needs. As your needs changed, could PastorsLine change with you? In this ministry case study, you will be able to get a glimpse into the wonderful work that Eric and…

connecting church members

Case study: Texting helps Moncton Wesleyan feed, minister to, and connect their church members

By Jason Alexis | February 12, 2021

Does this sound like your church? Bonnie Keith (Connections, Missions, & Outreach Ministry Assistant of Moncton Wesleyan Church) shared that in their church: “Before signing up for Pastorsline we were emailing and calling but not getting the results we had hoped for with either. Emails remained unopened and calls were not being answered. In the…


Iglesia Cristiana Buenas Nuevas shares how the right communications platform can engage 95+% of your church members

By Jason Alexis | November 17, 2020

Here is a silver lining story shared by Associate Pastor Humberto Hilario of Iglesia Cristiana Buenas Nuevas. Up to the time the clouds rolled in, their church communications were “in-person (mostly) or WhatsApp/messaging for some groups. We had no communications plan or follow up strategy.” While this wasn’t the most efficient or effective communications methodology,…


How to Create an ‘AND’ Strategy for your Weekly Paper Church Bulletin

By Jason Alexis | September 12, 2020

In this age of “e” everything, it often feels really progressive to scrap the weekly paper church bulletins and replace them with something digital and ‘modern.’ In fact, in our experience, most churches we work with are traditional, contemporary, or both, adapting some of the modern digital tools and strategies at a slow pace. Force-fitting…

Phone Systems For Churches And Ministries

Join Bay Shore Community Church and Put the Latest Guest Follow-up Information into Practice

By Jason Alexis | March 5, 2020

Can we talk enough about the importance of guest follow-up? Before we look at a case study of how one church is handling this, let’s check out some very recent information about this topic. Recent information Yvonne Gentile is the co-author (with Debi Nixon) of the book, The Art of Hospitality Implementation Guide. Ms. Gentile…

How to Exponentially Increase your First-time Visitor Return Rate

How to Exponentially Increase your First-time Visitor Return Rate

By Jason Alexis | November 27, 2019

Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked…

Interview: Encouraging Brand New Guests Through Your Front Doors with Texting

Interview: Encouraging Brand New Guests Through Your Front Doors with Texting

By Anne Heath | April 19, 2019

Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship…

Text Enable your Church Landline (US. Only)

Interview: An “AND” Strategy at The Bay Church

By Anne Heath | February 8, 2019

Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND strategy in action. A short while ago, I spoke with Sarah Poindexter and Leona Njoku-Obi of The Bay Church (formerly Calvary Temple Church) in Bay…

Interview: Automated, Streamlined and Sustainable Texting for Grandad’s Church

Interview: Automated, Streamlined and Sustainable Texting for Grandad’s Church

By Anne Heath | January 27, 2019

The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle, Communications and Production Director of Nebo Crossing Church in Nebo, North Carolina (formerly Eastside Baptist) about their experiences with PastorsLine. Kristen’s connection to Nebo Crossing…

Are you ready to humanize your guest follow-up process?

Scroll To Top