Video 2 Top Mistakes Churches Make: Mistake #1
About Video 2
We usually don’t think of churches in marketing terms or use words like ‘branding’ and ‘sales momentum’. But, really, aren’t we selling the Good News -- John 3:16? And isn’t this the greatest need that needs to be sold? -- Luke 10:2
Of course. This is the evangelistic discipleship process, and our role is to help facilitate this process using our time, talents and treasure.
Now let’s take a moment to consider our first-time guests. They are checking us out, perhaps a bit nervously. Maybe some of them may not have been to church in a while or have never been to church. We want to make their first experience with us superlative.
Thing is, in our enthusiasm to engage with our guests, we might come on too strong, especially in our capture of their personal information.
Naturally, we want to get their contact data, so we can follow-up and start building strong relationships to move them from guest to friend to family.
How do we strike a good balance? How do we get what they need in a non-intrusive approach?
This video #2 will begin to answer those questions.
Dozens of churches are already using PastorsLine and seeing success.
Here’s what some of them are saying.
PastorsLine has totally changed not only my workflow, but it's taken our "personal" factor up 10x! Just with our welcome process, we have gone from a 40% READ rate to a 40% CONVERSATION rate. That's just crazy!
So thanks 🙂
The text messaging service we use is: www.pastorsline.com. Excellent web based interface. You can send texts, voice broadcasts. Very easy to use. One of the best new tools I have integrated in my evangelism is what [PastorsLine] provided... Can’t praise it enough!
[PastorsLine] works well for us and has been very successful.
PastorsLine has been a fantastic tool which has enhanced communication with out church family. As with any tool, the secret is in learning how to use it effectively. I have been most excited when I see my church members telling their very own unchurched friends to text “PRAY” to our pastorsline number and have them join our prayer sessions.
The text message bible study invites are working great. We saw a huge increase from 5-6 to 10-12 and the numbers stayed consistent.
[Text messaging] has made it easier to contact members on Fridays wishing them a Happy Sabbath and to let them know of Sabbath activities...
We hired [PastorsLine] to assist us in a new “Small Group” initiative we were launching at our church. The tools they provided us with helped us monitor and take action on hundreds of responses. Our workflow was cut in half and our ability to track, monitor and follow through with the data gathered more than doubled.
When we finished our evangelistic event in Houston, 70% of those who were baptized, communicated with me through PastorsLine...it had a big influence.
Exciting! Just sent out my first text and I'm able to interact with them. On top of that, Chrome [sends notification] and it tells me when I get texts!
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