Phase 2: Lease your 77411 keyword(s) today
Get the power of our newly-leased short code (77411) without the excessive expense and paperwork by reserving your preferred keywords today.
What’s a keyword?
A keyword is a WORD or PHRASE you can set up within PastorsLine to trigger a specific campaign (autoreply or data capture text bot). With the local, 10-digit numbers that we offer, you can set up virtually unlimited keywords as the number is unique to your account. However, our PastorsLine shared short code 77411 is leased to our application and would be available to all of our church partners. This means the KEYWORD (also referred to as “short code keyword”) would then have to be unique to each church.
Why short code keywords?
Using the PastorsLine shared short code—along with the unique keyword(s) you reserve—means you would be among the first to use this option and allow you to build your campaigns with confidence. The short code is already the recommended option for any bulk text messaging, but with the short code keyword option, you will be able to trigger important campaigns using the short and easy to remember code, 77411.
Phase 2: Register and use your short code keywords today
Now Phase 2 is open. As part of Phase 2, we are adding your reserved keywords to your accounts.
You will receive a notification from our app once your keywords have been added. To add a keyword to a new or existing group, check out our Help Desk article, How to set up and use your Short Code Keyword for more information, so you can get started and begin testing.
If you have any questions or issues, click on this link to our Support Page
PHASE 1
Jump the line, and lease your desired keyword now.
Phase 1 is complete. See phase 2. If you have an account with us, you can now register your interest and have the first choice of brand new, “no one has ever used them” keywords.
If you recently RSVP’d your shortcode keywords during Phase 1. Now Phase 2 is open. As part of Phase 2, we are adding your reserved keywords to your accounts. You will receive a notification from our app once your keywords have been added. To add a keyword to a new or existing group, check out our Help Desk article, How to set up and use your Short Code Keyword for more information, so you can get started and begin testing. If you have any questions or issues, click on this link to our Support Page.
PHASE 2
Get early access to your keyword (manually assigned).
If you recently RSVP’d your shortcode keywords during Phase 1, good news: now Phase 2 is open. If you haven't, you can now reserve your short code keywords. As part of Phase 2, we are adding your reserved keywords to your accounts. You will receive a notification from our app once your keywords have been added.
PHASE 3
Full self-management and online, short code keyword store.
Due to the changing situation (link to full article), Phase 3 is scheduled for the near future when the situation has been more finalized.
At that time, our church partners would have access to the full, short code keyword store and the keywords you have already reserved.
You will be able to choose new keywords and release ones online at any time.
Pricing
The option to lease and use keywords with our 77411 short code option is brand new.
No one will have ever used any of these short code+keyword combinations before. Imagine being able to reserve a keyword like GIVE or CONNECT or NEW. There are lots of great options, and this early access program will help you snag your preferred keywords.
We offer FREE and PREMIUM SHORT CODE KEYWORDS
Here are some key factors in estimating your costs:
Free short code keywords
Generally: words/phrases of 4 digits or more which are not spelled like real words/phrases -OR- words/phrases of 11 digits or more (spelling does not matter).
Pro tip: These would all be free - “WelcomeHome”; “KIDZ”; "FBCNYC" (First Baptist Church in NY); "NEWHERE"; "FBCCONNECT"; "1Corinthians".
Numbers are considered regular/free except for 1-3 digit numbers.
Premium short code keywords
Real dictionary words/phrases of 10 letters or less. You can purchase unlimited premium short code keywords, and you get a discount depending on your plan.
E.g. KIDS (4 digits) would be considered premium and church-centric.
***All 1-3 digit phrases are also considered as premium regardless of spelling.***
Discounts per plans
Higher plans get a larger percentage (up to 80%) discount on premium short code keywords.
One-time Access fee
This is a set-up fee which ensures churches that are serious about engagement can get the words they need while avoiding “keyword squatting” by those who intend to use a word but never do. There is a one-time access fee for each premium, short code keyword you choose.
This fee can be applied to a different keyword if you change your mind.
Christianese
Some “real word” short code keywords are particularly Christian-centric or faith-oriented or just in very high demand. These keywords carry a higher one-time access fee and recurring costs.
Recurring short code keyword costs
Each premium keyword is renewed either monthly or yearly depending on your preference. No contracts, and you can cancel/release the keyword at any time.
Pro Tip: We highly recommend only getting short code keywords for major campaigns or any campaign with a dedicated strategy. You can still use our free and unlimited local number keywords for smaller campaigns.
Use the calculator below to estimate potential costs:
*We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer three cases of free short code keywords up to your plan limit: 1. words/phrases of 4 digits or more which are not spelled like real words/phrases; 2. words/phrases of 11 digits or more (spelling does not matter); 3. Numbers (except for 1-3 digit numbers). Premium short code keywords are offered for add-on additional costs and are defined as words/phrases of 10 digits or less and spelled like real words. ***All 1-3 digit phrases are also considered as premium regardless of spelling.***
Unlimited keywords for local numbers
All features included
Unlimited keywords for local numbers
All features included
Reserve Keywords
FAQ
A short code is a five-digit number which one company leases. A short code usually costs $12-$20,000/year. That’s why PastorsLine decided to buy a dedicated short code and share the costs by having clients “sublease” the use.
A 10-digit, long code, local number is a regular phone number, usually costing a few dollars/month. Read more here.
A keyword is a combination of letters and numbers which can trigger a campaign or data capture. Find out more at this link.
As you know, keywords are a great way to trigger campaigns. You have probably been using them with your local, 10-digit PastorsLine number(s).
Since each PastorsLine number is unique, churches can use any triggers/keywords they want, and more than one church can use the same trigger. For example:
Texter A - 555 7777 welcome
Texter B - 333 9999 welcome
Since the local numbers are unique, there is no problem.
However, getting your own short code is very expensive, not to mention full of bureaucracy.
PastorsLine has made it easier for you by leasing one dedicated short code (77411) which is available all our clients. The only drawback is that now, the triggers/keywords have to be unique since the number is not. For example:
Texter A - 77411 welcome
Texter B - 77411 welcome
Which campaign should be triggered?
The solution:
Texter A - 77411 welcome
Texter B - 77411 wellcome (notice the difference in spelling)
A free short code keyword is any word that is: 1) similar to a real word but spelled differently and/or 2) 11 digits or more. For example:
- KIDZ, WELLCOME, and PRAYZE would all be free keywords as per category 1.
- PRAISEHISNAME would be free as per category 2.
- PRAYZEHISNAME would be free as a combination of both categories.
Words which are spelled correctly (real words) and are 10 digits or less are premium keywords.
***All 1-3 digit phrases are also considered as premium regardless of spelling.***
Numbers are considered regular/free except for 1-3 digit numbers.
NOTE: PastorsLine reserves the right of final judgement.
The costs depend on factors such as the word itself and the discount available for the plan you are on. Recurring monthly costs range from $10-$60. There is also the one-time, access fee. Use our estimator table (link to table above on page) to get a good idea of the pricing.
There is a one-time Access fee for each premium, short code keyword you choose.
These short code keywords are in higher demand. While we want to offer people a chance to reserve keywords, we don’t want them to just “squat” on these high demand keywords, not using them and preventing others from using them either.
Reserved keywords belong to the client as long as their account is active or they release the keyword. We want our keywords to be used for God’s work.
Our short code keyword program offers each plan more keywords than other mass texting companies. Snagging the more meaningful keywords can make a difference to the effectiveness of your texting campaigns and data captures. Also, we let you get creative with your keywords. For example: the short code keyword “welcome home” would be possible...and free—even though it is two words, we remove the space for you, combining it into one.
This one-time access fee helps share the development costs for this high demand feature.
In addition, these brand new, short code keywords are not leftovers. They are fresh, high quality, “straight out of the box” triggers which will be unique for your ministry. We want them to be used by churches who appreciate these characteristics.
Some keywords are particularly Christian-centric or faith-oriented. These keywords carry an additional cost.
We want to offer you more short code keywords, so you have more communication power.
Other church text messaging services assign a small number of keywords per payment plan. We are giving you more. For example, our least expensive plan includes 10 short code keywords. Each step up, the number of short code keywords increases exponentially, quickly reaching unlimited keywords for the more expensive plans.
Also, we are giving you access to a larger pool of free short code keywords, no matter which plan you’ve signed up for—even our least expensive. Those ministries who prefer to communicate with more meaningful triggers can opt for premium keywords.
This video will give you more information and examples about how the plan discount works.
If you are releasing/canceling a premium keyword, we would apply the prorated amount from your recurring costs towards the costs of the new keyword. The one-time access fee can be transferred to the costs of the new short code keyword.
Example: You have already paid for a 6-letter premium keyword. Now, you would like to release that keyword and choose an 8-letter keyword. We will apply the one-time access fee and any prorated recurring costs of the 6-letter keyword towards the cost of your new, 8-letter keyword.
We calculate the pricing based on your plan and the length of your keyword + the setup fee.
Example: You have already paid for a 4-letter premium keyword. Now, you would like to add an additional premium keyword. Your pricing starts from the beginning, including an additional one-time access fee.
No. So, the short code keyword “WELCOME HOME” can trigger a campaign. You would set it up as “WELCOMEHOME” in the backend. As we don’t count spaces, “WELCOME HOME” will work.
Other church text messaging services assign a small number of keywords per payment plan. We offer more short code keywords, so you have more communication power.
Even though they may not have a fee to access the premium keywords, in most cases you don’t have access to those because they are already taken. Effectively, you have less keywords per plan and limited options. For example, our least expensive plan includes 10 free short code keywords. Each step up, the number of short code keywords grows exponentially, quickly reaching unlimited, free, short code keywords for the more expensive plans.
As mentioned on this page, the PastorsLine dedicated short code (77411) is shared amongst our church partners. Hence, the keyword or phrase would need to be unique to each church account. This is standard practice by companies like ours—so that you don’t have to spend $10k+ per year for your own short code.
Since the short code keywords are a finite commodity, some users may decide to add several keywords to their account and not use them for months or years, removing them from the pool that you have access to. With our tiered fee structure, the most desired keywords come with costs, ensuring that each church makes a conscious decision about the short code keywords they want to use. Then, if they see that these short code keywords are not in use, they would release them back to the pool, instead of sitting on them. We think this is good stewardship of this resource for churches.
| Capture | Communication | Engage | Automate and grow |
 Unlimited Keywords |
 Mass Text Messages |
 Polls and Surveys |
 Autoresponders |
 Unlimited Signup Widgets |
 Voice Messages |
 Contests |
 Appointment Reminders |
 Manual Import |
Unlimited Groups, Tags |
 Loyalty Attendance Tracker |
 Schedule Info |
 Unlimited Contacts |
 Unlimited QR Codes |
 Kiosk Builder |
 Analitics and Reporting |
| Capture | Communication |
| Unlimited Keywords |
Mass Text Messages |
| Unlimited Signup Widgets |
Voice Messages |
| Manual Import |
Unlimited Groups, Tags |
| Unlimited Contacts |
Unlimited QR Codes |
| Engage | Automate and grow |
| Polls and Surveys |
Autoresponders |
| Contests |
Appointment Reminders |
| Loyalty Attendance Tracker |
Schedule Info |
| Kiosk Builde |
Analitics and Reporting |
Dozens of churches are already using
PastorsLine and seeing success.
The PastorsLine platform is a church-driven, bulk texting platform developed and managed by church ‘insiders’. We know churches intimately. We’ve attended them, been part of their management teams and worked with them for many years. Our goal is to serve you by helping you spread the Good News of Jesus Christ. We’ve positioned ourselves to be your in-house, IT team for solutions to your communication issues. In addition to everything our platform can do, our partners love our responsiveness to their needs and fast tech support.
“Our land line [SMS-enabled by PastorsLine] is more familiar to our congregation. When we texted from the other number, some would inquire about who was sending the text as the number was unfamiliar, and we did not use it frequently, so by the time we sent another text, some had forgotten the number.”
Myrna and Peter Rohdin
New Life Fellowship Church, Elmhurst, NY
The text message bible study invites are working great. We saw a huge increase from 5-6 to 10-12 and the numbers stayed consistent.
Zeke Vas
Pastor
We hired [PastorsLine] to assist us in a new “Small Group” initiative we were launching at our church. The tools they provided us with helped us monitor and take action on hundreds of responses. Our workflow was cut in half and our ability to track, monitor and follow through with the data gathered more than doubled.
Chris Elliott
Associate Pastor, New Believers
PastorsLine has been a fantastic tool which has enhanced communication with out church family. As with any tool, the secret is in learning how to use it effectively. I have been most excited when I see my church members telling their very own unchurched friends to text “PRAY” to our pastorsline number and have them join our prayer sessions.
Paolo Esposito
Pastors, RGF Church
It’s honestly the best feature that we have utilized. Being able to give one phone number for voice and text simplified our process.
J.W. Dunbar
Pastor Gateway Church, Ashland, KY
Sending and receiving texts from our landline number is the #1 feature that ensures visitors and members can engage with us on the most relevant means of communication there is right now. Having one number to advertise, simplifies all graphics, ads, announcements, etc. for us, as well as for those we're trying to reach. I use PastorsLine EVERY DAY. It's changing the way we engage with our members - it's both easier and more effective.
Tara Freeman
At first, the landline feature seemed like it would overload the church secretary since everyone would have the church phone number saved in their phones. This has not happened! People are simply interacting with our events better than ever before! We love the landline feature.
Sterling Willborn
Associate Pastor, Journey Church
The personal and almost immediate assistance at [PastorsLine] is so great! We feel valued and important! We love that it is church-based!!! … Jason and the team at [PastorsLine] are always ready to help, make things better, and they also welcome feedback.
Richie Halversen
Pastor @ College Drive Church
PastorsLine has totally changed not only my workflow, but it's taken our "personal" factor up 10x! Just with our welcome process, we have gone from a 40% READ rate to a 40% CONVERSATION rate. That's just crazy!
So thanks 🙂
Tommy Carreras
Group Director
[PastorsLine is] a huge answer to something we’ve been looking for. I was able to send a template with a field merge by scheduling it...
Dr. Matthew Robinson
Pastor
For us [a PastorsLine text-enabled church landline] has been huge for people to be able to text the number they already knew for our church. It means they don’t have to remember two different numbers when they are looking to try and get in touch with us. Most people don’t even realize its mostly an automated process.
Tyler Boles
Connections Pastor, The Exchange
Thus far it’s worked perfectly!! When we wanna send out a text message we use the church office #.
When somebody calls this #, it just takes them to our office phone where a front desk agent can answer. This is perfect! Far better than our individual cell phones ringing when somebody calls our PastorsLine number. It’s only been a week but it’s working great!
Josiah Elias
Young Adults Pastor, Faith Chapel
Baptism Worship Service Reminders - bulk texting—we were blown away by the number of people who showed up.
Cara Saliby
Director of Admin
When we finished our evangelistic event in Houston, 70% of those who were baptized, communicated with me through PastorsLine...it had a big influence.
Wyatt Allen
Evangelist, End Time Hope
...the guest connection card...We had a great response -- people whose names and contact info we might not have captured otherwise. Our autoresponder directs them to our Welcome Center...where we have a gift...with their name on it.
Kristen Waddle
Church Communications
I honestly never realized how many people must have been trying to text our landline all along! We never advertised our landline as a number you could text, but we have gotten multiple members of our congregation and even guests from some of our events to send us texts saying, ‘Thank you for this and that’, and it has been really great to see!
Heather Bredeman
Joy Christian, Center,
St. Cloud, MN
I belong to a Church Communications group on Facebook, and you were highly recommended. We signed up with you over others because we are a multi-generational church and you have an ability to reach people on landlines.
Daniel Chambers
By using the same phone number for texting and calling you get people to remember your phone number. When it comes the time that are ready to reach out to us they know the phone number.
