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At PastorsLine, service is the main part of our organization’s culture. We truly feel that we serve God best by serving others well. Of course, this applies to our partners—those who have chosen to use PastorsLine as part of their church’s digital communication methodology. Just as importantly, however, it includes each and every person who...
sealing deal
At PastorsLine, service is the main part of our organization’s culture. We truly feel that we serve God best by serving others well. Of course, this applies to our partners—those...
connecting church members
Does this sound like your church? Bonnie Keith (Connections, Missions, & Outreach Ministry Assistant of Moncton Wesleyan Church) shared that in their church: “Before signing up for Pastorsline we were emailing and calling but not getting the results we had hoped for with either. Emails remained unopened and calls were not being answered. In the past, these were marvelous ways to communicate but things have changed, and we recognized that we needed to change with the times to keep people fed, ministered to, and connected.” At PastorsLine, we see a...
Easter Sunday
What’s your church doing for Easter? It might seem strange to be thinking about it so early, especially in view of the rapidly-changing landscape due to COVID-19. Yet, we know...
church-communication-service
Here is a silver lining story shared by Associate Pastor Humberto Hilario of Iglesia Cristiana Buenas Nuevas. Up to the time the clouds rolled in, their church communications were “in-person (mostly) or WhatsApp/messaging for some groups. We had no communications plan or follow up strategy.” While this wasn’t the most efficient or effective communications methodology, it was getting the job done. So, there wasn’t all that much motivation to change things. Perhaps you’ve been in a similar situation or are in the same one now in your church. Then the...
mass-communication-fort-church
It’s not useful if you don’t know how to use it. Something is only great if you are comfortable using it, right? That’s why it was wonderful to hear about...
Paper-Church-Bulletin
In this age of “e” everything, it often feels really progressive to scrap the weekly paper church bulletins and replace them with something digital and ‘modern.’ In fact, in our experience, most churches we work with are traditional, contemporary, or both, adapting some of the modern digital tools and strategies at a slow pace. Force-fitting modernism can do more bad than good. In most cases, a hybrid approach is desired—deliberate but slower. Here’s our suggested approach for finding the best church bulletin format for your ministry. Did you ask your...
churchonline-worship
Church Management Software (ChMS) is a self-explanatory term in itself. A ChMS is basically a system designed to help pastors manage, organize, and automate the daily operation of their church....
shortcodes
Just in case you are new to all this… The phrase “text marketing” (or as we called it “text ministry”) is a way you can communicate via text in mass using a cloud-based system or can capture data from your members and visitors via their cell phones. After rolling out a text digital strategy for your ministry, the number your members and visitors use to receive your text messages (sent by service providers) can either be “shortcodes” (usually 5-6 digit numbers) or “long codes” (10-digit, local numbers, i.e., a “regular”...
Communication Strategy
In most states, churches are planning to reopen in some form. There are many good resources online which give advice and inspiration about the content of the first, physical get...
Business woman working in office. Woman talking on Landline phone.
Picture a church in which: The pastor and several church staff have all shared their mobile phone numbers with their ministry. Church members get confused about which number to use when. Quite often, the pastor and staff receive texts/calls which they need to redirect to the relevant people. Since people are used to texting, they text the church landline, too. Of course, the landline is not text-enabled, so these texts are never received...much less answered. There’s a lot of confusion and time-wasting, definitely not the right conditions for building healthy,...

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