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Some churches have a landline and then one or more mobile numbers. It is estimated that every day, 150 million texts are sent to non-mobile numbers. How many are reaching your church landline...and thus, being missed? Having several mobile numbers can be confusing for people—which to call when? In short, multiple church numbers can cause...
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Some churches have a landline and then one or more mobile numbers. It is estimated that every day, 150 million texts are sent to non-mobile numbers. How many are reaching...
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You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally...and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this case study with Greg Cronin, Teams Pastor at Bayside Church in Woodland, CA. What Bayside Church usually did Greg shared: “Before PastorsLine, we communicated via Sunday morning announcements & bulletins, direct text messages from pastors...
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Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it’s “evangelism”. It’s reaching people for...
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Don’t let the ‘lower-than-text open rate’ put you off. Email for churches is very much alive, well, and super useful. If your church is using email as your main tool to communicate with your congregations, it is time to reconsider. Most of your audience simply does not open your emails. Texting, with its 98% open rate, should be your primary digital communication tool. However, email should definitely be part of your ‘and’ digital strategy. Here’s why... Segmented engagement Email shines when churches use it for highly-targeted content that really adds...
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Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he...
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Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked really well. Before we dive deeper into what he did and why it worked, let’s set the scene... Your church’s welcome and welcome center are both huge parts of your guest services package, but they...
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Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children....
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  Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship to see how PastorsLine has been able to help. Before PastorsLine: Relative newbies but catching on quickly Grace Fellowship joined PastorsLine last summer. Before that, they had only been using CCB and communicating with...
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Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND...
Multiusers
The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle, Communications and Production Director of Nebo Crossing Church in Nebo, North Carolina (formerly Eastside Baptist) about their experiences with PastorsLine. Kristen’s connection to Nebo Crossing is much more than her church role—her grandfather was the founding pastor and began the church in 1978. Although she’s been a part of Nebo Crossing since she was born, Kristen came on board their...

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