Here is a silver lining story shared by Associate Pastor Humberto Hilario of Iglesia Cristiana Buenas Nuevas. Up to the time the clouds rolled in, their church communications were “in-person (mostly) or WhatsApp/messaging for some groups. We had no communications plan or follow up strategy.” While this wasn’t the most efficient or effective communications methodology,...
blog , Case Studies , Guest Services Leaders , Pastors , Communication Directors , Kids and Youth Ministry
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing...
Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND strategy in action. A short while ago, I spoke with Sarah Poindexter and Leona Njoku-Obi of The Bay Church (formerly Calvary Temple Church) in Bay Point, CA. Bay Church currently serves 1000 members. Sarah is the Master Administrator and Operations Manager and has been with the church for seven years. One of her duties is to support the Spiritual Formations...
The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle,...
To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating? Well, let’s have a look at the reason behind this. Out of all the modes of messaging, text messages have an incomparable opening rate—98% as compared with email (20%) and push notifications (47-80%). As you can see, people actually read SMS. This is one of the primary reasons why mass texting is the way churches should communicate in the future....
A short while ago, I had a lovely chat with Justin Carter, Lead Minister at Cornerstone Christian Church in Eau Claire, WI. Justin has been with the church and as...
blog , Case Studies , automate , Kids and Youth Ministry , Vacation Bible School (VBS) , Hurricane , engage
It was my pleasure to speak with Michelle Dyke of Real Life Christian Church in Orlando, Florida. Michelle (a former Actuary) shared that once, she considered herself a Christian who “believed in God but didn’t believe in going to church”. However, a life-changing life event made her feel lost, and she began looking for a local church. She initially, could not find a church that “felt right so I gave up”. Praise God for his willingness to pursue the lost coin because she went home to Michigan for a high...
Summer is well on its way and I hope you have or planned some downtime. Our summer plans include some downtime but lots of prep work to help churches do...
blog , Featured , Small Group Leaders , Vacation Bible School (VBS) , Volunteer Coordinators , communicate
I can’t say working with a paid staff is easier, but the challenges of working with a volunteer team at your church can be unique and demanding. Even at churches with paid staff, there are dozens of people who volunteer that might be organized into teams. The unique challenges are usually the same. As the elected Church Communication Director at my current church, we grew our volunteer media team from 4-5 people to 12 over a 6-month period. As with many churches, the media team is a subset of the...
blog , Featured , Communication Directors , Kids and Youth Ministry , Vacation Bible School (VBS) , Volunteer Coordinators , Christian Education/Schools , capture , communicate
Many of you are hard at work on the fast-approaching VBS season. Whether a fully paid, subsidized or free series of events, VBS is a very big deal. In her...
