There are some keywords which are ‘just right’. You want to use them each time you run similar campaigns. Example: The keyword ‘VBS’ for Vacation Bible School last summer, this summer, next summer, etc.
With PastorsLine, you can release a keyword after a campaign has finished. This frees up the keyword for the next campaign.
Here are some Help Desk articles about campaigns, data captures, and keywords.
About the author
Anne Heath
Anne is a stay at home Mom and also volunteers at her kids’ schools and her church in her spare time. Her hobbies include weightlifting, crafting, photography and coffee consumption! She found PastorsLine through a CCB-recommended webinar while volunteering to help the assimilations pastor and fell in love with it almost instantly. She started implementing PastorsLine to help their church grow and also get their existing members and new families more connected and plugged into the church.