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Short Code

Short codes (being shorter) seem easier to say, remember, and may encourage your members or visitors to take action to a greater extent.

What’s a shared short code?

A short code is a 5-7 digit number (as opposed to your local, 10-digit telephone number). Since short codes are expensive, PastorsLine has leased one for our partners to share.

Why use a short code?

Short codes (being shorter) seem easier to say, remember, and may encourage your members or visitors to take action to a greater extent. Telling someone to text the keyword WELCOME to 77411 (in order to opt-in) may be more effective than telling someone to text WELCOME to (844) 285-1815. This is especially relevant for large, opt-in campaigns, especially in front of a live audience. 

And if you are a large organization sending hundreds or thousands of messages at once, this is still your fastest option. With PastorsLine, in theory, you can process up to 100 SMS/second with a short code as opposed to 4–75 SMS/sec with local numbers.

What’s a keyword?

A keyword is a WORD or PHRASE you can set up within PastorsLine to trigger a specific campaign (autoreply or data capture text bot). With the local, 10-digit numbers that we offer, you can set up virtually unlimited keywords as the number is unique to your account. However, our PastorsLine shared short code 77411 is leased to our application and would be available to all of our church partners. This means the short code keyword would then have to be unique to each church.

Pricing

We Offer Free And Premium Short Code Keywords
Here Are Some Key Factors In Estimating Your Costs:

Free short code keywords

Generally: words/phrases of 4 digits or more which are not spelled like real words/phrases -OR- words/phrases of 11 digits or more (spelling does not matter).

Pro tip: These would all be free - “WelcomeHome”; “KIDZ”; "FBCNYC" (First Baptist Church in NY); "NEWHERE"; "FBCCONNECT"; "1Corinthians".

Numbers are considered regular/free except for 1-3 digit numbers.

Premium short code keywords

Real dictionary words/phrases of 10 letters or less. You can purchase unlimited premium short code keywords, and you get a discount depending on your plan.

E.g. KIDS (4 digits) would be considered premium and church-centric.

***All 1-3 digit phrases are also considered as premium regardless of spelling.***

Discounts per plans

Higher plans get a larger percentage (up to 80%) discount on premium short code keywords.  

One-time Access fee

This is a set-up fee which ensures churches that are serious about engagement can get the words they need while avoiding “keyword squatting” by those who intend to use a word but never do. There is a one-time access fee for each premium, short code keyword you choose.

This fee can be applied to a different keyword if you change your mind.

Christianese

Some “real word” short code keywords are particularly Christian-centric or faith-oriented or just in very high demand. These keywords carry a higher one-time access fee and recurring costs.

Recurring short code keyword costs

Each premium keyword is renewed either monthly or yearly depending on your preference. No contracts, and you can cancel/release the keyword at any time.

Pro Tip: We highly recommend only getting short code keywords for major campaigns or any campaign with a dedicated strategy. You can still use our free and unlimited local number keywords for smaller campaigns.

Use the calculator below to estimate potential costs:

Select Plan

Keyword Billing Cycle

Word length

Not Real Word

One-time Access fee:

Free

Renewal fee:

Free

*EXCEPT 1-3 LETTERS

Real Word

One-time Access fee:

---

Renewal fee:

---

Christinese

One-time Access fee:

---

Renewal fee:

---

*We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer three cases of unlimited free short code keywords: 1. words/phrases of 4 digits or more which are not spelled like real words/phrases; 2. words/phrases of 11 digits or more (spelling does not matter); 3. Numbers (except for 1-3 digit numbers). Premium short code keywords are offered for add-on additional costs and are defined as words/phrases of 10 digits or less and spelled like real words. ***All 1-3 digit phrases are also considered as premium regardless of spelling.***

Our Plans

Reserve Keywords

Capture Communication Engage Automate
and grow
phone-11Unlimited Keywords masstext-messagesMass Text Messages check-3Polls and Surveys autorespondersAutoresponders
unlimited-sigup-compUnlimited Signup Widgets voice-messagesVoice Messages ordennContests bellAppointment Reminders
arr-downManual Import masstext-messagesUnlimited Groups, Tags loyalityLoyalty Attendance Tracker scheduleSchedule Info
peopleUnlimited Contacts qrcodesUnlimited QR Codes kioskKiosk Builder tablet-readingAnalitics and Reporting
   
Capture Communication
phone-11Unlimited Keywords masstext-messagesMass Text Messages
unlimited-sigup-compUnlimited Signup Widgets voice-messagesVoice Messages
arr-downManual Import masstext-messagesUnlimited Groups, Tags
peopleUnlimited Contacts qrcodesUnlimited QR Codes
Engage Automate
and grow
check-3Polls and Surveys autorespondersAutoresponders
ordennContests bellAppointment Reminders
loyalityLoyalty Attendance Tracker scheduleSchedule Info
kioskKiosk Builde tablet-readingAnalitics and Reporting

Texting a word to opt-in instead of a number feels friendlier to a lot of people. And that's the goal, right... to get them more involved with your ministry and their next steps to Christ.

Pricing

Free Trial

Full Access, No CC, 30 Days

  • 500 messages
  • 1 U.S. or CA Phone No.

Paid Plans

$15 - $750 Per Month

  • 500 - 57,5000 messages
  • 1 - 30 U.S. or CA Phone Nos.

Larger Plans

Tailored Solutions

  • Custom messages
  • Custom U.S. or CA Phone Nos.

Real Clients

Testimonials

Our full feature, free trial

If you sign up today, we will give you a bonus 500 credits.

So act now. No CC required. No obligation to purchase. We will NOT automatically bill you if you are using our FREE trial. Try it, risk-free.

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