Short Code
Short codes (being shorter) seem easier to say, remember, and may encourage your members or visitors to take action to a greater extent.
What’s a shared short code?
A short code is a 5-7 digit number (as opposed to your local, 10-digit telephone number). Since short codes are expensive, PastorsLine has leased one for our partners to share.
Why use a short code?
Short codes (being shorter) seem easier to say, remember, and may encourage your members or visitors to take action to a greater extent. Telling someone to text the keyword WELCOME to 77411 (in order to opt-in) may be more effective than telling someone to text WELCOME to (844) 285-1815. This is especially relevant for large, opt-in campaigns, especially in front of a live audience.
And if you are a large organization sending hundreds or thousands of messages at once, this is still your fastest option. With PastorsLine, in theory, you can process up to 100 SMS/second with a short code as opposed to 4–75 SMS/sec with local numbers.
What’s a keyword?
A keyword is a WORD or PHRASE you can set up within PastorsLine to trigger a specific campaign (autoreply or data capture text bot). With the local, 10-digit numbers that we offer, you can set up virtually unlimited keywords as the number is unique to your account. However, our PastorsLine shared short code 77411 is leased to our application and would be available to all of our church partners. This means the short code keyword would then have to be unique to each church.
Pricing
We Offer Free And Premium Short Code Keywords
Here Are Some Key Factors In Estimating Your Costs:
Free short code keywords
Generally: words/phrases of 4 digits or more which are not spelled like real words/phrases -OR- words/phrases of 11 digits or more (spelling does not matter).
Pro tip: These would all be free - “WelcomeHome”; “KIDZ”; "FBCNYC" (First Baptist Church in NY); "NEWHERE"; "FBCCONNECT"; "1Corinthians".
Numbers are considered regular/free except for 1-3 digit numbers.
Premium short code keywords
Real dictionary words/phrases of 10 letters or less. You can purchase unlimited premium short code keywords, and you get a discount depending on your plan.
E.g. KIDS (4 digits) would be considered premium and church-centric.
***All 1-3 digit phrases are also considered as premium regardless of spelling.***
Discounts per plans
Higher plans get a larger percentage (up to 80%) discount on premium short code keywords.
One-time Access fee
This is a set-up fee which ensures churches that are serious about engagement can get the words they need while avoiding “keyword squatting” by those who intend to use a word but never do. There is a one-time access fee for each premium, short code keyword you choose.
This fee can be applied to a different keyword if you change your mind.
Christianese
Some “real word” short code keywords are particularly Christian-centric or faith-oriented or just in very high demand. These keywords carry a higher one-time access fee and recurring costs.
Recurring short code keyword costs
Each premium keyword is renewed either monthly or yearly depending on your preference. No contracts, and you can cancel/release the keyword at any time.
Pro Tip: We highly recommend only getting short code keywords for major campaigns or any campaign with a dedicated strategy. You can still use our free and unlimited local number keywords for smaller campaigns.
Use the calculator below to estimate potential costs:
*We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer three cases of unlimited free short code keywords: 1. words/phrases of 4 digits or more which are not spelled like real words/phrases; 2. words/phrases of 11 digits or more (spelling does not matter); 3. Numbers (except for 1-3 digit numbers). Premium short code keywords are offered for add-on additional costs and are defined as words/phrases of 10 digits or less and spelled like real words. ***All 1-3 digit phrases are also considered as premium regardless of spelling.***
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
500 messages / month
(500 Texts or 200 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
1 U.S. Phone No. (Free)
(additional no. $3/mo.)
10% off Premium Short Code Keyword(s)Read More 10% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
1,250 messages / month
(1,250 Texts or 500 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
2 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
15% Off Premium Short Code Keyword(s)Read More 15% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
2,750 messages / month
(2,750 Texts or 1,100 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
3 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
25% Off Premium Short Code Keyword(s)Read More 25% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
6,250 messages / month
(6,250 Texts or 2,500 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
5 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
50% Off Premium Short Code Keyword(s)Read More 50% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
13,500 messages / month
(13,500 Texts or 5,400 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
10 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
50% Off Premium Short Code Keyword(s)Read More 50% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
37,500 messages / month
(37,500 Texts or 15,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
20 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
80% Off Premium Short Code Keyword(s)Read More 80% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
57,500 messages / month
(57,500 Texts or 23,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
30 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
80% Off Premium Short Code Keyword(s)Read More 80% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
80,000 messages / month
(80,000 Texts or 32,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
30 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
80% Off Premium Short Code Keyword(s)Read More 80% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
110,000 Messages / month
(110k Texts or 44,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
50 U.S. Phone Nos. (Free)
(additional no. $3/mo.)
80% Off Premium Short Code Keyword(s)Read More 80% Off Premium Short Code Keyword(s)
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
6000 messages / year
(6,000 Texts or 2,400 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
1 U.S. Phone No. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 10% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
15,000 messages / year
(15,000 Texts or 6,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
2 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 15% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
33,000 messages / year
(33,000 Texts or 13,200 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
3 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 25% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
75,000 messages / year
(75,000 Texts or 30,000 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
5 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 50% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
162,000 messages / year
(162k Texts or 64,800 Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
10 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 50% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
450,000 messages / year
(450k Texts or 180k Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
20 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 80% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
690,000 messages / year
(690k Texts or 276k Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
30 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 80% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
960,000 messages / year
(960k Texts or 384k Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
30 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 80% off Premium Short Code Keywords
A 'message' is a messaging credit. 1 text to one phone number uses 1 messaging credit. 1 voice call to one phone number uses 2.5 messaging credits... Read More
1,320,000 messages / year
(1.3m Texts or 528k Voice Calls)
Each phone number = $3. Usually covers 1 U.S. No. Read More
50 U.S. Phone Nos. (Free)
(additional no. $30/yr.)
We offer unlimited keywords when using local, 10-digit numbers. For short code keywords, we offer two cases of free short code keywords up... Read More 80% off Premium Short Code Keywords
Reserve Keywords
Capture | Communication | Engage | Automate and grow |
Unlimited Keywords | Mass Text Messages | Polls and Surveys | Autoresponders |
Unlimited Signup Widgets | Voice Messages | Contests | Appointment Reminders |
Manual Import | Unlimited Groups, Tags | Loyalty Attendance Tracker | Schedule Info |
Unlimited Contacts | Unlimited QR Codes | Kiosk Builder | Analitics and Reporting |
  | |
Capture | Communication |
Unlimited Keywords | Mass Text Messages |
Unlimited Signup Widgets | Voice Messages |
Manual Import | Unlimited Groups, Tags |
Unlimited Contacts | Unlimited QR Codes |
Engage | Automate and grow |
Polls and Surveys | Autoresponders |
Contests | Appointment Reminders |
Loyalty Attendance Tracker | Schedule Info |
Kiosk Builde | Analitics and Reporting |
Features by Goals
How it works
Texting a word to opt-in instead of a number feels friendlier to a lot of people. And that's the goal, right... to get them more involved with your ministry and their next steps to Christ.
Pricing
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Full Access, No CC, 30 Days
Paid Plans
$15 - $750 Per Month
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