Tag: United Baptist Church

Case Study: UBC Makes Effective Use of Text Messaging to Reach Its Congregation

By Jason Alexis | January 11, 2016

Over the past decade, United Baptist Church (UBC) in Hempstead, NY has been developing a digital communication strategy, to grow their church. Their main communication channels include a mobile app, a website and a Facebook page. They also utilize the PastorsLine (formerly crossMRKT) text messaging service. When Pastor Sedgwick Easley first arrived at UBC, the…