Microphone in the sound studio

Case Study: WFRN Radio did a WWJD and joined PastorsLine

By Jason Alexis | April 26, 2022

Spoiler alert: This blog is going to be a bit emotional. As I am writing this, I have goosebumps and that incredible “alignment with the Lord” feeling. It is not often that we get such a powerful example of His work. And yet, why am I surprised? God is the original “out of the box”…

shortcodes

The “Ultimate” Texting in Church Guide to long and short codes

By Jason Alexis | June 1, 2020

Just in case you are new to all this… The phrase “text marketing” (or as we called it “text ministry”) is a way you can communicate via text in mass using a cloud-based system or can capture data from your members and visitors via their cell phones. After rolling out a text digital strategy for…

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4 ideas for maxing ur txting characters 2 minimize ur msg costs

By Jason Alexis | April 24, 2020

At the moment (posted during the COVID-19 pandemic), your church might be texting more than usual…and that’s a good thing. Text messages can go a long way to keeping your flock feeling cared for and connected. Yet, more texts mean using more messaging credits. Though a system like PastorsLine allows you to send up to…

short and long codes explored

SMS text messaging, short and long codes explored

By Jason Alexis | February 14, 2018

There’s a lot of discussion about which of the two opt-in choices is better—shortcodes or longcodes. Just in case you are new to all this… Members and visitors must opt-in to be able to receive text messages sent by service providers. To do this, most service providers use what are called ‘shortcodes’ or ‘longcodes’. Shortcodes,…