volunteers by PastorsLine

Minimizing headaches when working with a volunteer team

By Jason Alexis | June 14, 2018

I can’t say working with a paid staff is easier, but the challenges of working with a volunteer team at your church can be unique and demanding. Even at churches with paid staff, there are dozens of people who volunteer that might be organized into teams. The unique challenges are usually the same. As the…

Digital Communications

2018 Digital Communications (+ 4 Steps to Engage)

By Jason Alexis | February 18, 2018

At the start of the year, we often look at where churches are heading. What’s very clear is that the knowledge bases of most churches are now only a few months (versus years) behind what the marketing business world does to digitally communicate their message. This doesn’t indicate where churches are but where the knowledge…

Tommy group director

Interview: How Mission Church 10x its ‘personal factor’

By Jason Alexis | October 16, 2017

In this spontaneous, email-based interview, we looked at how Mission Church is using digital tools to connect with people in an authentic way. Mission Church in Ventura, CA offers practical Bible teaching and authentic worship in a creative, welcoming environment. Tommy Carreras is their group director. He also coordinates the new guest connection process. Tommy’s…

Cloud Based Messaging App

3 Things the Top Churches are Doing Now

By Jason Alexis | February 14, 2017

Texting DOES work and IS effective, provided your church knows how to use it AND you have a text messaging system that has the elements you need. Many systems include modules so you can do the things you should be doing now.

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Building an Effective Communication Strategy for a Children’s Ministry

By Jason Alexis | January 26, 2016

Scott and Julie Lorino have been leaders in children’s ministry since 2001. They have served as Adventurers club leaders, both at their home congregation of Houston Central Seventh-day Adventist Church and district-wide in the Texas Conference, as well. The Adventurers Club started as classes within the Adventist School system curricula in 1939 for children aged 4…

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Case Study: UBC Makes Effective Use of Text Messaging to Reach Its Congregation

By Jason Alexis | January 11, 2016

Over the past decade, United Baptist Church (UBC) in Hempstead, NY has been developing a digital communication strategy, to grow their church. Their main communication channels include a mobile app, a website and a Facebook page. They also utilize the PastorsLine (formerly crossMRKT) text messaging service. When Pastor Sedgwick Easley first arrived at UBC, the…

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Five Ways Churches Can Use Text Messaging

By Jason Alexis | September 17, 2015

If you think texting is only for Generation LOL, think again. Reputable churches around the world are taking this popular mobile-phone feature more seriously; they’ve discovered that text messaging allows them to communicate more frequently, and more efficiently, with their members and followers. Compared to newspapers, junk mail, radio or TV, mobile text messaging (or…