Case Study: Charlene Watson, WFRN Radio

As I am writing this, I have goosebumps and that incredible “alignment with the Lord” feeling. It is not often that we get such a powerful example of His work. And yet, why am I surprised? God is the original “out of the box” thinker, right? Let’s take Jesus for example.

Time and time again, every step along the way, Christ challenged the conventional thinking of the times. Just to mention a few examples: He associated with the “wrong” type of people, performed miracles when he shouldn’t (like on the Sabbath), and generally got totally up in the faces of the Pharisees.

Back to our “out of the box” story: “WFRN Radio did a WWJD and joined PastorsLine”

At PastorsLine, we say we are “designed with churches and ministries in mind.”

While that is certainly true, evidently, we can also serve others. God inspired a radio station to take a look and decide that we could serve them, too. Charlene Watson of WFRN Radio was kind enough to share their story with us.

Who is WFRN Radio and how did they hear about PastorsLine?

Charlene said: “We are a Christian Radio Station in Northern Indiana. 🙂 Pastorsline was recommended by our Midday DJ whose church uses it regularly, so we took a test drive with the free trial (which we are SO grateful for, thank you!).”

What were their wins to now?

“So far, we’ve only tested it small-scale with a concert,” Charlene told us.

“One of our DJ’s MC’d a Worship Leader Conference. At the start of the Vertical Worship concert, we announced that we were starting a WFRN Worship Leader Focus Group via texting and asked worship leaders in the audience to text WFRN to the [PastorsLine] shortcode, so we could build a contact list. We got over 75 contacts that night!”

“We’ve texted that group a couple of times since then with “focus group” type questions about worship music which our Program Director is using to help influence the music that we play on our station. We plan to continue this interaction throughout this year.”

WOW! I don’t know about you, but to me, a focus group of 75 people is a blessing: a large group of like-minded people who are willing to give relevant feedback to inform your future marketing decisions…and in a way they prefer—via their mobile phones.

What benefits could your church marketing enjoy with such a group?

Any future plans using PastorsLine?

Charlene explained: “We also plan to use Pastorsline further this summer by creating a text club for listeners. We’re still working out the details on what we want that to look like, but we’re excited to see what God does with it!”

We are too and are planning to follow up to find out what happens. Will keep you posted!

Isn’t it about time your church marketing had such a great focus group?

For sure! Take me to the free, $0 for 30 days trial.

We think it’s a good idea, but we’d like to know more about texting in churches first.