Solving the “I never heard about that” Communication Gap
You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally…and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this…
Read MoreMoving People from Broadcast to Baptism
Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it’s “evangelism”. It’s reaching people for Christ using the contemporary tools available and a GO approach vs a “let’s wait until they come” attitude. If that’s true, then digital evangelism is…
Read MoreHow to Turn Church Emails into Automated, Communication Powerhouses
Don’t let the ‘lower-than-text open rate’ put you off. Email for churches is very much alive, well, and super useful. If your church is using email as your main tool to communicate with your congregations, it is time to reconsider. Most of your audience simply does not open your emails. Texting, with its 98% open…
Read MorePastors and Leaders: Just like Mark Cuban, You Can Take your Accessibility to the Next Level
Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he thinks it’s important for businesspeople to be accessible. Cuban wants to set an example of this and tries to get back to 20-30 texts each…
Read MoreHow to Exponentially Increase your First-time Visitor Return Rate
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked…
Read MoreCase Study: Melissa McGurk, Perrysburg First United Methodist Church
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children. Successfully running all these important missions depends on communication: people need to know what’s on offer as well as where to be, what to do,…
Read MoreCase study: Ronee De Leon, Grace Fellowship
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship…
Read MoreCase study: Sarah Poindexter and Leona Njoku-Obi, The Bay Church
Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND strategy in action. A short while ago, I spoke with Sarah Poindexter and Leona Njoku-Obi of The Bay Church (formerly Calvary Temple Church) in Bay…
Read MoreCase study: Kristen Waddle, Nebo Crossing Church
The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle, Communications and Production Director of Nebo Crossing Church in Nebo, North Carolina (formerly Eastside Baptist) about their experiences with PastorsLine. In other words, “Automated, Streamlined…
Read MoreBulk Text Messaging for Churches: Best Practices
To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating? Well, let’s have a look at the reason behind this. Out of all the modes of messaging, text messages have an incomparable opening rate—98% as…
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