About the author
Jason Alexis
Jason Alexis is the creator of PastorsLine and co-author of the RethinkMinistry book. His experience as a former engineer has informed his scientific, data-driven approach, as he creates digital strategies and tools for churches. Jason is also the communication director at his church and a stay-at-home dad who homeschools his two boys. He enjoys tennis meetups and weekend biking with his wife and kids.
Case study: Merlin Cochran, Journey with Jesus Ministry
By Jason Alexis | March 26, 2020
A lot of people are texting. That makes sense since texting is the fastest opened, most read, and most responded to form of communication today. In this article, we are going to show you why this was important for Merlin Cochran (our case study below). In other words, by all means text, but don’t forget…
Why and how your church should use Zoom to live stream your church services, especially in emergencies (Part II)
By Jason Alexis | March 20, 2020
In times of national or international crises, our faith is tested. At the same time, though, an opportunity presents itself where those who are attending church but wavering or those who are not regular attendees, all find themselves in a desperate need and search for God. We know many of us may be at different…
Case study: Cotter Johnston, Bay Short Community Church
By Jason Alexis | March 5, 2020
Can we talk enough about the importance of guest follow-up? Before we look at a case study of how one church is handling this, let’s check out some very recent information about this topic. Recent information Yvonne Gentile is the co-author (with Debi Nixon) of the book, The Art of Hospitality Implementation Guide. Ms. Gentile…
Case study: Zac Page, Templeton Hills Seventh-day Adventist Church
By Jason Alexis | February 21, 2020
Some churches have a landline and then one or more mobile numbers. It is estimated that every day, 150 million texts are sent to non-mobile numbers. How many are reaching your church landline…and thus, being missed? Having several mobile numbers can be confusing for people—which to call when? In short, multiple church numbers can cause…
Moving People from Broadcast to Baptism
By Jason Alexis | January 25, 2020
Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it’s “evangelism”. It’s reaching people for Christ using the contemporary tools available and a GO approach vs a “let’s wait until they come” attitude. If that’s true, then digital evangelism is…
How to Turn Church Emails into Automated, Communication Powerhouses
By Jason Alexis | January 19, 2020
Don’t let the ‘lower-than-text open rate’ put you off. Email for churches is very much alive, well, and super useful. If your church is using email as your main tool to communicate with your congregations, it is time to reconsider. Most of your audience simply does not open your emails. Texting, with its 98% open…
Pastors and Leaders: Just like Mark Cuban, You Can Take your Accessibility to the Next Level
By Jason Alexis | December 1, 2019
Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he thinks it’s important for businesspeople to be accessible. Cuban wants to set an example of this and tries to get back to 20-30 texts each…
How to Exponentially Increase your First-time Visitor Return Rate
By Jason Alexis | November 27, 2019
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked…
Bulk Text Messaging for Churches: Best Practices
By Jason Alexis | January 24, 2019
To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating? Well, let’s have a look at the reason behind this. Out of all the modes of messaging, text messages have an incomparable opening rate—98% as…
Christmas Giveaway for Church Tech Today Subscribers 2018
By Jason Alexis | November 5, 2018
3 Christmas Tips Bonus: $100 PastorsLine credit As I am sure you are well aware, Christmas is coming, and as you are making plans and brainstorming ways to increase your member engagement and reach new (and old) guests, we want to share with you a few tips that we think will help! WHY? Free 60-day…