Category: Communication Directors
Case study: Merlin Cochran, Journey with Jesus Ministry
By Jason Alexis | March 26, 2020
A lot of people are texting. That makes sense since texting is the fastest opened, most read, and most responded to form of communication today. In this article, we are going to show you why this was important for Merlin Cochran (our case study below). In other words, by all means text, but don’t forget…
Why and how your church should use Zoom to live stream your church services, especially in emergencies (Part II)
By Jason Alexis | March 20, 2020
In times of national or international crises, our faith is tested. At the same time, though, an opportunity presents itself where those who are attending church but wavering or those who are not regular attendees, all find themselves in a desperate need and search for God. We know many of us may be at different…
Case study: Cotter Johnston, Bay Short Community Church
By Jason Alexis | March 5, 2020
Can we talk enough about the importance of guest follow-up? Before we look at a case study of how one church is handling this, let’s check out some very recent information about this topic. Recent information Yvonne Gentile is the co-author (with Debi Nixon) of the book, The Art of Hospitality Implementation Guide. Ms. Gentile…
Solving the “I never heard about that” Communication Gap
By Anne Heath | February 15, 2020
You know you said it about what feels like a million times. You made announcements from the pulpit, sent out church bulletins, spoke to people personally…and yet, your congregants repeatedly tell you: “I never heard about that.” Take heart because there is light at the end of this tunnel as you will see in this…
Pastors and Leaders: Just like Mark Cuban, You Can Take your Accessibility to the Next Level
By Jason Alexis | December 1, 2019
Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he thinks it’s important for businesspeople to be accessible. Cuban wants to set an example of this and tries to get back to 20-30 texts each…
Case Study: Melissa McGurk, Perrysburg First United Methodist Church
By Anne Heath | July 8, 2019
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children. Successfully running all these important missions depends on communication: people need to know what’s on offer as well as where to be, what to do,…
Case study: Ronee De Leon, Grace Fellowship
By Anne Heath | April 19, 2019
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship…
Case study: Sarah Poindexter and Leona Njoku-Obi, The Bay Church
By Anne Heath | February 8, 2019
Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND strategy in action. A short while ago, I spoke with Sarah Poindexter and Leona Njoku-Obi of The Bay Church (formerly Calvary Temple Church) in Bay…
Case study: Kristen Waddle, Nebo Crossing Church
By Anne Heath | January 27, 2019
The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle, Communications and Production Director of Nebo Crossing Church in Nebo, North Carolina (formerly Eastside Baptist) about their experiences with PastorsLine. In other words, “Automated, Streamlined…
Bulk Text Messaging for Churches: Best Practices
By Jason Alexis | January 24, 2019
To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating? Well, let’s have a look at the reason behind this. Out of all the modes of messaging, text messages have an incomparable opening rate—98% as…