Contact: Travis Dorsch Position: Office Manager Church: Bad Axe Free Methodist Church Before PastorsLine Bad Axe Free Methodist Church had three main challenges: Uncertainty with Contact Information: Congregants were often unsure about the legitimacy of messages they received, as these messages came from unfamiliar numbers. Event Management: Organizing events and sending reminders was time-consuming...
Outreach, crusades, and going beyond-the-walls are all concepts many of us are familiar with. We understand our commission stated in Matt 28:19. In essence, it's "evangelism". It's reaching people for...
Don’t let the ‘lower-than-text open rate’ put you off. Email for churches is very much alive, well, and super useful. If your church is using email as your main tool to communicate with your congregations, it is time to reconsider. Most of your audience simply does not open your emails. Texting, with its 98% open rate, should be your primary digital communication tool. However, email should definitely be part of your ‘and’ digital strategy. Here’s why... Segmented engagement Email shines when churches use it for highly-targeted content that really adds...
Mark Cuban has joined the group of celebrities who are sharing their “phone numbers” with the public. Why? In an article in The Dallas Morning News, Cuban explained that he...
Recently, Mike Lovato of Magnolia Church shared the following story with us in our PastorsLine Facebook group. It was about how his use of personalized, automated texting made a HUGE difference in the responses he got to a message he sent out. We will also share the exact templates he used and why it worked really well. Before we dive deeper into what he did and why it worked, let’s set the scene... Your church’s welcome and welcome center are both huge parts of your guest services package, but they...
Perrysburg First United Methodist Church is “here to serve, not to be served”. They serve a long list of local, national and international missions that support adults, youth, and children....
blog , Case Studies , Guest Services Leaders , Pastors , Communication Directors , Kids and Youth Ministry
Even though they have four campuses in central Ohio and minister to 3,600 people over 10 weekly services, Grace Fellowship understands that their front doors need to be seeing new faces continuously. I had the pleasure of speaking with Ronee De Leon, Administrator of both the Local Impact and Guest Services departments at Grace Fellowship to see how PastorsLine has been able to help. We spoke about how PastorsLine helps them encourage brand new guests through their front doors with texting. Before PastorsLine: Relative newbies but catching on quickly Grace...
Our team at PastorsLine recommends an ‘AND’ instead of an ‘OR’ strategy. In other words, a combination of communication tools which fit your church culture. Let’s look at an AND...
The limited resources of many churches mean each ‘asset’ should multitask as much as possible. Communication apps are no exception. I recently had a chance to speak with Kristen Waddle, Communications and Production Director of Nebo Crossing Church in Nebo, North Carolina (formerly Eastside Baptist) about their experiences with PastorsLine. In other words, "Automated, Streamlined and Sustainable Texting for Grandad’s Church". Kristen’s connection to Nebo Crossing is much more than her church role—her grandfather was the founding pastor and began the church in 1978. Although she’s been a part of...
To the utter surprise of many of us, mass texting is the future of church marketing. Yes! Not email marketing, not phone marketing, and definitely not cold calls. Sounds intimidating?...
